Choosing a brand name for your business might be challenging. When you need to step up your game and enter the business world, great! Starting your entrepreneurial journey will be tough, but you will learn many things from it.
The first step when starting a business is choosing a name. This is complex since it directly impacts the type of industry and business you are in.
If you need help selecting a business name, we have you covered. This article will show you everything you need to know about the best name for salon business.
This comprehensive guide will go through the following:
- Why you should choose a reliable brand name for your business
- What you should consider while selecting a brand name
- How to be creative with the brand name
- Things you should know (legal side)
- Some inspiration to filter your business name search
First, let’s see why choosing a reliable salon name matters.
Table of Contents
Why Your Salon’s Brand Name Matters
Your brand name matters because it directly impacts your business.
For example, look at famous brands like Microsoft, Tesla, Amazon, and CISCO. All these companies have a memorable, short, and easy-to-pronounce brand names. No matter where the customers are from, they can easily pronounce the name without issues.
Similarly, the competition is not low if you check the salon industry. To impact the industry, you should develop a reputable brand name. Likewise, when someone hears your brand name, they must have an excellent first impression.
This will help you acquire customers faster and quicker.
Now you know why your salon’s brand name matters. In the next section, we will teach you the key considerations while choosing a brand name for your business.
Critical Considerations for Best Name for Salon Business
Now, here are the key considerations when you need to choose a brand name for your salon business.
In a nutshell, these are the factors:
- Analyze your target audience
- What is your brand’s USP (unique selling proposition)
- Spread the brand’s voice and personality
- Easy to remember and pronounce
Below, we will list how these factors will help you choose the right brand name for your salon business.
Without any further ado, let’s get into the list.
1. Target Audience Analysis
The very first thing you should do is understand your clients/customers. The two major factors in audience analysis are
- Understand the ideal clients
- Aligning with demographics
We will take a close look at these options below.
1.1 Understanding Ideal Clients
When you run a customer-centric business, you should focus on understanding your clients. Since your business entirely relies on clients, you should be able to think like them to increase sales or conversions.
Since you handle a salon business, you might target people interested in fashion or haircut trends. These people might also be in different age groups. So, when choosing a brand name, ensure it aligns with your target customers.
1.2 Aligning With Demographics And Psychographics
Understand where your business should focus. If you run a business in Mexico, your name can be Spanish. Instead of creating a brand name in English, you should develop something in Spanish.
An industry study shows around 12% of people in Mexico can speak English fluently.
Also, people always prefer their first language when it comes to communication. Hence, demographics matter.
Another area you should focus on is psychographics. Identifying your customers’ goals, interests, and lifestyles can be a massive asset to your brand.
If you focus on children only, add something related to their primary interest in the brand name.
2. Unique Selling Proposition (USP) Integration
If you are selling something or offering services, USP is one thing you need to focus on. So, identify what makes your brand unique and add the USP to your brand name.
2.1 Identify What Makes Your Salon Unique
The competition in any industry matters. Competitors will help you grow your business and explore new heights. However, competing with big brands or verified companies can take time for a new business.
But there is a way to solve this issue.
The first thing you need to do is identify what makes your salon different from others. There are so many strategies you can outrank business as a beginner.
Once you have identified the significant points, combine them with your brand name. This will give the customer an idea of what’s good about your salon.
2.2 Incorporate USP into The Brand Name
Add a USP to your brand name. For example, when you manage a salon just for kids, adding kids to the brand name is ideal. Similarly, you can develop a couple of USPs that make your business unique and try to incorporate them into your brand name.
People will better understand your business this way, and you can convey the message quickly.
3. Brand Voice And Personality
Next, you need to understand your brand’s voice and personality. These are the other two things that can affect your business.
3.1 Defining Your Salon’s Tone
Before confirming your brand name, you must define the tone you need to use. Some of the popular brands use these tones on their business name:
- Positive and inspiring
- Humorous
- Strong and aggressive
- Proud and exclusive
- Considerate and simple
- Highly emotional
- Elegant and sweet
Think about what tone your business needs to adopt. If you can’t decide on one, you can curate multiple brand names and filter the results.
This way, you can find the best brand name for your business.
3.2 Reflecting Personality In The Brand Name
Your personality is most reflected in the brand name. This is crucial when handling a customer-centric business. Adding a personal touch to the business name will help you reach new heights and connect with customers more.
4. Memorability And Pronunciation
When it comes to memorability and pronunciation, there are two significant things:
- Ease of recall
- Linguistics challenges
Here’s how to optimize your brand name for those two factors.
4.1 Ensuring Ease Of Recall
People need to remember your business.
A brand name that is easy to understand will be helpful in this case. Looking at the current tech or fashion industry, you can see hundreds of thousands of brands with easy-to-remember names.
Hence, ensure the selected brand name is easy to recall.
4.2 Avoiding Linguistics Challenges
If you represent a huge brand or chain of salons around the globe, optimizing the brand name for the audience is a must. This way, there won’t be any linguistics challenges. This should be a top priority since word of mouth is one of the best marketing methods.
People will naturally recommend your salon to their loved ones if your services are good. This way, you can increase the sales and conversions.
Hence, choosing a brand name optimized for a worldwide audience is necessary.
Tips for Crafting a Creative and Memorable Salon Brand Name
Now, here are four tips you need to keep in mind while creating a brand name. In a nutshell, they are:
- Wordplay and puns
- Cultural and trend references
- Storytelling elements
- Simplicity and clarity
We will take a close look at these options below.
1. Wordplay and Puns
Wordplay and puns can help you generate unique brand names for your business. Many people are doing the same, and with the proper execution of words, you can stand out from the crowd.
For example, choosing a name like ColorCraze is ideal if your salon focuses on hair coloring. Similarly, if you handle haircutting and styling, use ShearElegance.
These are just examples. You can find better options according to your business model by brainstorming.
2. Cultural and Trend References
You should include cultural and trend references to make your brand name more appealing. This will help you connect with the right audience. For example, if your salon offers traditional haircutting or styling, add it to your brand name.
For people who prefer traditional things, the brand name would be ideal. Similarly, you can add trending words in the salon industry to your brand name.
3. Storytelling Elements
Next, consider storytelling elements in the brand name. If your salon has a good origin story, such as how it started, you could include a glimpse of it in the business name. You can also use client journey stories or inspirational names in the business name.
4. Simplicity and Clarity
Keep your brand name simple. You do not need to confuse your customers with the business name. Always pick one that reflects your business model.
Plus, make the brand name clear.
Legal and Practical Research
In this section, you’ll learn more about
- Trademarks
- Registering a domain name
- Future-proofing your brand name
Trademarks: What You Should Do
The next thing you need to do is trademark research and registration. There are millions of businesses out there that we do not know, and we can’t track them. Hence, we do not know which business names are available and which are taken.
To avoid a legal issue in the future with further complications, it is best to search for a trademark before finalizing your business name.
You can use a service like the USPTO to find available and registered trademarks. Using the service is very simple. All you need to do is go to the website, enter the keyword, and search for it.
Now, scroll to the bottom to find the trademarks.
On the other hand, if you need a better assistant, you should contact a lawyer. A professional can help you filter the results to find the best business name.
Once you have found one you can use for your business, register it with the help of a professional. There will be fees related to trademark registration, but they depend on where you live.
Usually, a trademark registration costs between $250 and $750.
Domain Availability
Once you have found a trademark for your business, you must register a domain name. Several domain registrars can help you with this task.
Some of the popular ones are:
- Namecheap
- Namesilo
- Domain.com
- GoDaddy
- Porkbun
- Name.com
And so on.
If your goal is to target a global audience, registering a .com domain would be ideal. On the other hand, if you are targeting people from a specific country, you can use country-specific domains.
For example, if you’re targeting people from the USA, go for the .us domain extension. Similarly, you can use the .in domain extension to target people from India.
Domain registration costs around $10 – $15 a year. All registrations give you one year of access to the domain name. After the first year, you must renew the domain to keep using it.
After purchasing, you can point your domain to the web hosting’s nameservers and showcase your business this way.
Future Proofing Your Brand Name
There are more than 8 billion people on earth. Most are planning to start a business, which is the best time to secure your brand name. Do not add numbers to the brand name, such as date or year. This will be a bad idea for your business in the long term.
Also another way to future-proof your business name is by choosing an easy-to-pronounce business name. When you have plans to expand the business to a global audience, the domain name/business name holds a vital part.
Hence, choosing a business name that is easy to pronounce will help you immensely.
You should also register social media accounts for the business and secure the usernames immediately.
This way, you will retain access to your brand name and continue using it for as long as necessary.
Inspiration for Salon Brand Names
Choosing the right brand name will always help. This section will show you some popular salon brands and what makes their business name unique. Here are the top three salon brands in the world.
- John Barrett
- Lakme
- Paris Parker Salons and Spas
Let’s look at each option and see what makes their name unique from others.
1. John Barrett
The idea of the brand name John Barrett is simple. The Salon’s founder’s name is John Barrett. Instead of thinking about anything crazy, the founder used his name to create an identity for the brand.
2. Lakme
Lakme is a famous brand that sells fashion. Its brand name is unique and catchy. Instead of using multi-word names, Lakme used a single word for its business. In culture, Lakme is the French word for the goddess Lakshmi.
3. Paris Parker Salons and Spas
Paris Parker Salons and Spas are based in the USA. They started this venture back in 1992. It is one of the biggest international brands with multiple services. The business has received a bunch of awards on the go, and it is giving $20 credits for free to new customers.
Their brand name is straightforward. Adding salons and spas to it was a great idea.
Some of the excellent brand names you can use are:
- Chic Curls Studio
- GlamourGrove Salon
- Radiance Revival Spa
- Ethereal Elegance Beauty Bar
- VividLocks Studio
- LuxeLash Lounge
- Blissful Braids Boutique
- Serene Scissors Salon
- Urban Allure Hair Haven
- Mystique Mane Studio
You can also generate a few brand names or get inspiration from these.
Next, identify what’s trending in the salon industry. You can always use tools like Google Trends to find the current market trends. Adding a future-proof trend name to your business name is ideal.
If you have a team with you, spend time figuring out a good name for the business. Thinking with a set of people can help you get more ideas.
Conclusion
Handling a business can be challenging.
Whether you run an offline or online business, you should create a website and make it brandable. However, choosing a brand name is not easy. Since the brand name can directly affect the business, picking the right one is mandatory.
As you can see in this article, we have shared multiple tips and tricks to find your business’s brand name. The name should be easy to pronounce, represent the industry, be short and straight to the point, and so on.
We recommend picking several brand names you like and sorting them out to find the right one. You can brainstorm to find the right option if you have a team.
We hope you have found this article helpful and learned how to choose a brand name for your salon business. Please consider sharing this post with your friends and fellow bloggers if you do. It will help someone finalize their salon business name in the right way.
Have you decided on your salon business name?
Let us know in the comments!
